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Pathway to Purpose

Welcome to the third annual edition of Cashco’s Pathway Report. We proudly publish this report each year to uphold an honest and transparent relationship with our stakeholders, and to celebrate the hard work we’ve done to impact communities throughout Canada.

Our BHAG (BIG, hairy, audacious goal) to put 1 million Canadians on a pathway to financial health is a unique opportunity to do something no one else has done. We take this goal very seriously.

Our commitment is to support financially underserved and excluded Canadians for years to come as we strive forward to end financial exclusion.

We hope you join us on our pathway and look forward to meeting you within a financial future that is brighter for all.

Lindsay Dodd, Chief Executive Officer (CEO) Cashco Financial

This year marked a pivotal shift for Cashco. In 2022, we continued to draw from our unique history and key accomplishments while establishing a new chapter for the company. Our vision is to accelerate the narrative and reality of financial health for underserved Canadians, and we have formed the strategy that is going to get us there.

Through advancing financial health to our communities, we will transcend the current limitations and support the upcoming generations to dream without limits. To begin, we must meet people where they are at and walk with them toward the development of a foundation, encouraging them to set goals while helping them build the confidence and belief that they can be reached. It is with great honor that I lead this organization toward achieving our goals, and toward the development of a future in which millions of financially excluded Canadians can create and achieve lifelong aspirations.

With gratitude, I thank my team at Cashco for their determination in serving with empathy through all these years and in creating a strategy that is paving the way. I cannot wait for what is to come.

Thank you for joining us on this journey.

Lindsay Dodd (He/Him)
Chief Executive Officer

END FINANCIAL EXCLUSION.

We will continue to break down barriers and challenge the way
financial services are delivered, as we work toward advancing
1 million Canadians on their path to financial health.

Delivering on Our Purpose

Delivering on Our Purpose: Serving every client with empathy and respect. Building a path to FinHealth. Giving back every chance we get.

Our Commitment

Cashco leans on the following frameworks and standards for operating and in designing the emergence of a financially inclusive future. This is how we stay accountable in building value as a social enterprise:

United Nations Sustainable Development Goals (SDGs) We are focused on advancing the nine SDGs that most directly relate to our industry and which we have outlined as having the most capacity to amplify impact in the near-term.

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United Nations Sustainable Development Goals

We are focused on advancing the nine SDGs that most directly relate to our industry and which we have outlined as having the most capacity to amplify impact in the near-term.

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No Poverty

Provide clients with financial services and products that address emergency needs

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Zero Hunger

Plan and fund programs that provide food and other essential goods to the community

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Good Health and Wellbeing

Innovating products and service models that increase financial health

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Quality Education

Provide educational resources to our community that amplify generational financial health

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Gender Equality

The continual advancement of employment that advances gender equality by ensuring equal pay and opportunity for everyone.

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Decent work and Economic Growth

Advancing sustainable economic growth, while ensuring full and productive employment and decent work for all people, from all walks of life

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Industry, Innovation, and Infrastructure

Investing in digital infrastructure and innovation to advance economic opportunities and financial health, while emphasizing equal access to information and knowledge

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Reduce Inequalities

Improving our processes to decrease inequality for our staff and clients

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Responsible Consumption and Production

Taking action on reducing waste and environmental impact

Our Core Values

Respecting the Vision

We strive to ensure that every decision and every interaction we have is in line with our purpose, and our core values. These three elements are the foundation for establishing our vision, while maintaining our strong culture.

Embracing CANI

Each day we come to work, celebrate our wins, and try to find at least one area where WE CAN do better. It is this attitude that has helped Cashco become a leader in the under-banked market.

Communicate Honestly

We communicate honestly with candor and respect to make the most of every conversation.

Own the Results

We hold ourselves and each other accountable, recognizing that all outcomes are an opportunity to self- examine, take action, and grow together.

Live the Golden Rule

Living the Golden Rule goes beyond just treating others how you want to be treated. It also considers how they want to be treated because we are all unique individuals who deserve to be treated with respect and empathy.

To Ending Financial Exclusion is our driving force, informing all of our decisions from our long-term business strategy, to how we design our client journey. Financial instability is a major source of stress, negatively impacting physical, mental, and social well-being.

Growing a client’s FinHealth score is how we increase stability and financial inclusion. To do this, we provide sensible products, resources, and support, designed to maximize client success in four key areas:

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Spend

Guide clients to confidently spend within their means

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Save

Learn to save for the unexpected and emergencies.

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Borrow

Understand how to borrow responsibly.

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Plan

Work toward developing a financial plan.

Social Enterprise

By operating with a Triple Bottom Line approach that considers the
three elements of people, planet, and prosperity, we think beyond
traditional financial measures, ensuring our business practices are
creating positive social and environmental outcomes, and that Cashco
is showing up as a social enterprise by carefully balancing the below
qualities:

IMPACT: measured by assessing the extent to which an organization
addresses social and environmental issues, including efforts to improve
the lives of people in the community, as well as its impact on the
environment.

SCALE: measured by assessing the size and reach of an organization’s
operations, including evaluating the number of people, communities,
and geographic locations that are impacted by the organization’s work.

SUSTAINABILITY: measured by assessing the organization’s ability to
continue its operations over time through an evaluation of financial
performance, the ability to adapt to changing circumstances, and to
maintain social and environmental impact.

Triple bottom line approach. Cashco Social Enterprise. Traditional Business has scale, Government is Sustainable, Charity makes an Impact
FinHealth for all. Inspired by the Financial Health Network's FinHealth Score methodology

FinHealth for All

When we talk about FinHealth, we’re referring to a foundation inspired by the Financial Health Network’s FinHealth Score® methodology.

A FinHealth score is a measure between “0” and “100”, is determined and tracked by completing assessments at regular intervals. We support our clients in tracking and improving their FinHealth score over time.

Our Clients

Empathy is rooted in Cashco’s foundation; it is the reason our clients keep coming back. It is what guides our ability to provide a financial lifeline to clients in a non-judgemental atmosphere. It is the quality that continues to shift our reputation within the money lending industry.

We stand up for our clients. We stand beside our clients when no one else will.

80% of 2,487 cashco clients confirmed that Cashco's services had improved their financial well-being and were delivering positive social impact

Giving Back

cashco pop-up pantry. Giving back

Pop-Up Pantry

Back for a third year, Cashco’s pop-up school supply pantry is a way to help families in need during the expensive back-to-school season. In 2022, we gave away $10,000 worth of school snacks and supplies to families across our network.

Hand-Ups

Last year, we provided our clients with a total of $173,300 in hand-ups to help them cover essentials such as gas, groceries and rent.

Casho gave back $173,300 in hand-ups to help cover essentials
Cashco's buy some time loan payout contest

Buy Some Time Loan Payout

Each month, a client with the Buy Some Time add on is selected and we pay their loan out in full! It is a lot of fun to call them in real-time and give the news that their balance has been cleared. In 2022, we were happy to have paid off a total of $61,899.02 loans.

Cashco Ukraine efforts

Ukraine Efforts

When one of us struggles, we all struggle. When Cashco employees heard about the events in Ukraine, it didn’t take long before a plan was made. In March 2022, Cashco raised almost $5000 for the Canadian Red Cross Society and the Canada- Ukraine Foundation.

Cashco Little Warriors Golf Tournament

Little Warriors Golf Tournament

Cashco proudly helped raise over $163,000 at the seventh annual Little Warriors golf tournament in Edmonton. These funds support Little Warriors, an organization focused on the awareness, prevention and treatment of child sexual abuse.

Life Cycle. Cashco raised $54,554 to help support Children's Hospital programs in Alberta

Life Cycle

In June, 42 Cashco employees raised $54,554 to support the children’s hospital programs in Alberta.

Through determination and shared motivation, we pledged to cycle one kilometre for every dollar raised – talk about a win-win!

Ronald McDonald House Pancake Breakfast

Ronald McDonald House Pancake
Breakfast

Cashco employees took a break from the office to make breakfast for families staying at the Ronald McDonald House in Edmonton. Even when we’re not lending money, we still lend our time to provide relief.

Our People

78% of all cashco employees identify as female
8% of all cashco employees identify as Indigenous
78% of Cashco middle & senior management employees identify as female
18% of all staff identify as visible minority
9% of cashco staff identify as LGBTQIA+

Join the Team

Want to join us in our purpose to End Financial Exclusion? It’s a pretty big job so join us to make it happen.

Cashco is a certified Great Place to Work®, which means that our employees voted us as somewhere they want to be.

Hit the button below to check for current job openings.

Thank You

We proudly publish this report each year to uphold an honest and transparent relationship with our stake holders, and to celebrate the hard work we’ve done to impact communities throughout Canada. 

Our BHAG to put 1 million Canadians on a pathway to financial health is a unique opportunity to do something no one else has done and we take this goal very seriously. 

Our commitment is to support financially underserved and excluded Canadians for years to come as we strive forward to End Financial Exclusion. 

We hope you join us on our pathway and look forward to meeting you within a financial future that is brighter for all. 

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